https://www.kathleenschaub.com/blog daily 0.75 2025-03-16 https://www.kathleenschaub.com/blog/wayfinding-how-to-move-forward-in-an-uncertain-world monthly 0.5 2025-03-16 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/b2b16ec0-77b6-4331-b5ce-3fc2860132c3/Small+Steps.jpg Blog - Wayfinding: How to Move Forward in an Uncertain World - Make it stand out Customer journeys are more like a child’s scribble than a straight line. To keep up, marketers need frequent check-ins and adaptations to strategy. https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/ce484f46-1f95-4885-ae16-8cc0d7e4ca51/Wayfinding+2025.jpg Blog - Wayfinding: How to Move Forward in an Uncertain World - Make it stand out The three-step process of wayfinding. https://www.kathleenschaub.com/blog/is-your-customer-journey-map-inside-out monthly 0.5 2024-07-24 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/8edadd20-653a-4ba4-9c2c-49fc6df99233/Site+seeing.jpg Blog - Is Your Customer Journey Map Inside Out? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathleenschaub.com/blog/l0twri57s994samutmgeg6dhso4k72 monthly 0.5 2024-04-06 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/e925bbb9-54a7-47a0-a9ea-3207f989c2ce/Goldilocks+1.jpg Blog - Finding the Goldilocks Zone of Marketing Metrics - Make it stand out The just right amount of marketing metrics is not too many, but not too few. https://www.kathleenschaub.com/blog/career-lessons-ive-learned-about-earning-relevance monthly 0.5 2024-02-03 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/d7e50d41-48a3-4c89-9b27-a70e18f6e5d6/Grandfather.jpg Blog - Career Lessons I’ve Learned about Earning Relevance - Make it stand out Relevance requires a personal connection. https://www.kathleenschaub.com/blog/what-can-antique-duck-say-about-marketing monthly 0.5 2024-01-04 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/14111d2e-e3bf-4330-bea4-7ab8c4ad25c4/Digesting+Duck.jpg Blog - What Can an Antique Duck Say about Marketing’s Reality? - Make it stand out An artist’s view of how the digesting duck might have worked. Source: Wikipedia https://www.kathleenschaub.com/blog/self-managed-organizations-who-is-doing-it monthly 0.5 2023-06-19 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/9ec7da1f-f7d6-413f-a6b8-c459ed8c2819/SelfManaged+Team+1.jpg Blog - Self-managed Organizations: Who Is Doing It? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathleenschaub.com/blog/customer-value-squads-empower-customer-focused-teams-while-avoiding-chaos monthly 0.5 2023-04-16 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/159cd6bb-ee31-42b1-88cd-7d8c42b76eaa/iStock-1278976828.jpg Blog - Customer Value Squads: Empower Customer-Focused Teams While Avoiding Chaos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathleenschaub.com/blog/should-you-change-course-fresh-practical-strategic-planning-ideas-for-turbulent-times monthly 0.5 2022-09-25 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/1664142876113-8CVUF45B0U0HVLUKJKYN/Left+Turn+Arrow+1_Rene+B.jpg Blog - Should You Alter Course? 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I led IDC’s CMO Advisory practice for nine years, where I worked with CMO’s in the world’s most influential tech companies - listening, researching, benchmarking, publishing, speaking, and guiding. These insights combined with 30 years as a tech marketing executive and CMO, inspired my view that marketing leaders have an outsized opportunity to contribute in this transformative era. For marketing to be truly effective, organizations must master agility and invest in the health of their market system. I coined the term ComplexityWise marketing to describe the new ways of thinking and managing that will enable companies to realize more value in this complex, digital world. My book, titled Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything is a guide to help marketing leaders become more effective given the world’s uncertainty.. A few more details about me: two degrees (a BFA in design and an MBA), married with two grandsons living in Walnut Creek, CA, contributor at CMSwire and Martech, and active in two book clubs. I’m a social science enthusiast who dabbles in creative projects and tries to live mindfully. https://www.kathleenschaub.com/contact daily 0.75 2025-08-11 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/fdf08205-a5ee-4cac-b7db-bde139249663/Kath_Wine+2024.JPG Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathleenschaub.com/media daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/5eea412f206a1a190a96f4ef/30badbec-3efd-49a6-a235-aae916f8e2a5/Kath_MarTech+Video+2022.jpg