Hi, I’m Kathleen
I’m a writer and strategist on the future of marketing management and organizations. I led IDC’s CMO Advisory practice for nine years, where I worked with CMO’s in the world’s most influential tech companies - listening, researching, benchmarking, publishing, speaking, and guiding. These insights combined with 30 years as a tech marketing executive and CMO, inspired my view that marketing leaders have an outsized opportunity to contribute in this transformative era.
For marketing to be truly effective, organizations must master agility and become customer-responsive. I coined the term Complexity-wise Marketing to describe the new ways of thinking and managing that will enable companies to realize more value in this complex, digital world. I’m working on a book to help marketing leaders and their executive partners realize this potential.
A few more details about me: two degrees (a BFA in design and an MBA), married with two grandsons, CMSwire contributor, board president of the AAUW San Ramon CA chapter, active in two book clubs, social science nerd, and creative dabbler.