The Four Mind Shifts Discussion Guide (Photo Source: Kathleen Schaub)
A roadmap for greater insight and more meaningful discussions for readers of Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything
How might the book, Marketing in the (Great, Big, Messy) Real World be used as a learning and development resource for you and your team? This 10-page guide offers practical ways to turn the book’s ideas into meaningful conversations and action.
Ways to Use the Discussion Guide
The guide is designed to unlock deeper learning about the concepts in my book, Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything. It focuses on the essential mind shifts needed for success in an ever changing, uncertain world.
Use it to facilitate in-person or virtual discussion groups
Explore how the concepts apply to major initiatives and everyday work
Encourage teams to challenge assumptions and consider new approaches
Spark cross-functional conversations about marketing’s role, priorities, and contribution to the organization
How the Discussion Guide is Organized
Each section corresponds to parts of the book and includes chapter summaries of the four mind shifts (Think like an investor, a navigator, a statistician, an ecologist), along with discussion questions, and reflection prompts. Together, these tools will help you acquire ways of thinking that you can return to whenever you face a new marketing challenge.