Customer Value Squads: Empower Customer-Focused Teams While Avoiding Chaos
Constant change requires quick response. Marketers have benefitted from agile methods, but most are unaware of emerging organizational innovations available.
A Revised Marketing-Sales Relationship for the Digitally Dominant Era
Today sales is lucky to get 5% of customer attention. It’s time to ditch the first-digital-then-sales process and truly integrate.