Constant change requires quick response. Marketers have benefitted from agile methods, but most are unaware of emerging organizational innovations available.

Today sales is lucky to get 5% of customer attention. It’s time to ditch the first-digital-then-sales process and truly integrate.

Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. If your business plan calls for revenue growth tomorrow – you must build the conduit for delivering it today.